Digital Skills for SMEs
Adobe UK
The goal was to assess how Adobe products support social impact, mobility, and tech skills.
Key outcomes
Practical actions, measurable shifts.
100%
received 1:1 mentorship
87%
of the cohort took action after the programme
6
weeks in-person academy
Approach
From awareness to action.
1
Awareness
Adobe came to Sustained Futures wanting to understand the relationship between young people, technology access, and SME adoption barriers, with sessions introducing business acumen, social value, and DE&I to give cohort and client a shared language for the work ahead.
2
Focus
The programme surfaced SME market insights that Adobe's internal teams had not previously captured, with participants providing direct input into sales strategy and inclusivity thinking.
3
Act
Cohort members translated learning into pitches to local businesses, generating real market intelligence for Adobe's strategy and creating live work experience for the participants.
“Sustained Futures allowed us to understand young people's thought processes and drivers. This experience has supported our thinking in developing new sales strategy and product positioning for the SME market, whilst offering real-life work experience for young people.”
Jordan Barry
Head of Business Development, Adobe UK
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