PIF Driving Impact
Five activations across 2025 in the PIF Global Series, using golf and nature as a platform for sustainability, wellbeing, and future green careers, aligned with Vision 2030.
Practical actions, measurable shifts.
5
activations across 2025: Shenzhen, Houston, London and Riyadh
2,000+
new golf fans engaged
1,225
unique tailored engagements (Saudi International)
850+
young Muslim people engaged across Shenzhen, Riyadh and Houston
From awareness to action.
01
Awareness
Using golf and nature as a platform, the programme raised awareness of environmental sustainability, wellbeing, and future green careers. Aligned with Vision 2030, it opened access to young people, particularly women and underrepresented groups.
02
Focus
Engaging learning across green skills, biodiversity, mental health, and careers in sport. Workshops, expert-led sessions, and real-world insights from AI in sport to land stewardship built confidence and strengthened community connection.
03
Act
Participants translated learning into impact through site visits, youth-led campaigns, and community projects. From biodiversity initiatives to advocacy and storytelling, the programme drove measurable outcomes and supported long-term behaviour change.
“Sustained Futures is supporting PIF to use the power of sports to reach new fans in ways few other things can through our driving impact program. Our goal is to use the PIF Global Series to position golf as a platform for purpose.”
Tom Julius
Global Sports Partnerships, PIF
Sustained Futures used golf and nature as a platform to engage 2,000+ new fans across 5 PIF activations globally.
All case studies